writing
Storytellers
Photography classes would be better served with textbooks like the forthcoming book from photographer Jerod Foster, Storytellers [http://www.jerodfoster.com/2011/10/20/new-book-announcement-storytellers/]: > Sprinkled among the 288 pages are numerous tips, anecdotes, and exercises to help challenge readers to push their storytelling abilities. To me, that could
What Groupon Can Learn from Itself
A week ago, Patrick Rhone posted [http://therandompost.com/post/4524923893/sweet-teeth-turn-into-butter-with-the-soft-crunch] about the following copy he found in a Groupon offer he received: > “Sweet teeth turn into butter with the soft crunch of the chocolate croissant ($2.95), and macaroons ($2.25 each) melt the taste buds of
Why Journal?
Dave Caolo [http://52tiger.net/], writer/curator of nerdery, prompted me to elaborate on the advantages of journaling for writers, after my review of Day One [https://www.cjchilvers.com/journal/day-one.html]. I’ve been writing for some kind of publication for 24 years. I write 8 hours a
Why Books Still Matter
From Seth Godin’s new Domino Project [http://www.thedominoproject.com/2011/03/books-notes-tweets-and-the-change.html] : > This is why books matter. Books, used properly, immerse us in a single idea. Books bring a voice into our head, create a different brain chemistry, open doors to a more powerful lever, a
Day One
A writer writes. Always. Part of the daily ritual (and it must become a ritual) is journaling. Journaling apps are a dime a dozen and most amount to little more than a crashy everything bucket from a fly-by-night company. None of them have been able to persuade me away from
Selling to Strangers or Writing for Friends
Here’s a snippet from copywriting guru Nick Usborne’s latest article, posted earlier today, titled, “Optimize web content for your readers, and the rest will follow. Hmmm…not always. [http://www.webcontentcafe.com/2010/09/optimize-web-content-for-your-readers-and-the-rest-will-follow-hmmm-not-always/] ” > A few days ago I tweeted the link to one of my
If Youre A Writer You Dont Want To Be One Of
> “If you’re a writer, you don’t want to be one of these people who gets hung up on process or gets hung up on tools. The job of being a writer is just moving that cursor to the right.” — Andy Inhatko [http://ihnatko.com/] (via Mac Power
Simplicity Vs. Clarity
Occasionally, I try to explain the benefits of clarity over simplicity to designers and writers. I mostly get blank stares. So, to better illustrate, imagine you need to know what time it is. This is simplicity: And this is clarity: And this is what most web designers and writers would
Better Words
Some things have already been said far better than we’re saying them now. * Leverage = use * Price-point = price * Transparency = honesty