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"We Need Publishers"

Seth Godin in his other blog, The Domino Project [https://www.thedominoproject.com/2018/01/shift-real-forever-books-numbers.html] : > “As always, books have always been a long tail business, but now more than ever. The bestselling book of the year will likely be read by fewer than 1% of the people

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Welcome Back Blogging?

From the iA blog [https://ia.net/topics/web-trend-map-2018/] (I really wish they had included the writer’s name): > “There seems to be a weak undercurrent of old and young bloggers like us that feel sentimental or curious and want to bring back blogging. Blogging won’t save the

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The Continued Rise of Indie Magazines

I really love the business model Offscreen magazine has built for itself. They've taken the book publishing model and married it to the magazine model in a tasteful and profitable way. Their idea (introducing you to the people who build great stuff on the web) could have been

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Does Google Miss Google Reader?

Every year at this time I take a look at what’s changed in online publishing, dedicate myself to taking advantage of what I’ve learned, and then realize I’m better at things like newsletters [https://www.cjchilvers.com/subscribe] and books [https://www.cjchilvers.com/books] than whatever

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Why Tumblr Was the Best

Shawn Blanc: "Tumblr encouraged you to post anything and everything: quotes, links, conversations with friends, photos, videos, articles, etc. On the one hand, this led to tons of Tumblrs being the online equivalent of an angsty teenager’s messy bedroom. But on the other hand it also encouraged folks

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The Most Important Call to Action for Your Readers

From the Mailchimp for Agencies newsletter, issue #60 [http://mailchi.mp/mailchimp/issue-60-an-unapologetically-human-approach-to-e-commerce?e=d77ed54e63] : > “When I’m doing a newsletter for Small Biz Triage, there’s only ever one call to action,” Rasmussen says. “That is ‘Reply.’ Write back with a question, ask to meet up for coffee,

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The Message vs. the Book

Being published by a big time publisher does not mean you’ll be read by a lot of people. You could probably reach more people with your message through a blog or podcast. Actually, you could probably reach even more people through someone else’s blog or podcast, or even

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Is It Unethical to Publish to Facebook?

Last month, Harvard Business Review published an article titled A New, More Rigorous Study Confirms: The More You Use Facebook, the Worse You Feel [https://hbr.org/2017/04/a-new-more-rigorous-study-confirms-the-more-you-use-facebook-the-worse-you-feel] . It stated: > "Overall, our results showed that, while real-world social networks were positively associated with overall well-being, the

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Something We Can All Agree On (Wisconsin Supper Clubs)

You don't need to take a political or artistic stand to make a huge impact with a photo book. When people ask about what photo book made the most impact recently, I have a suggestion they usually never consider, because it's not for photography nuts. It&

Something We Can All Agree On (Wisconsin Supper Clubs)
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Seth Godin on Why He Keeps Blogging and Creating Books

Seth Godin appeared on the Design Matters podcast [http://designobserver.com/feature/seth-godin/39502] and got a little more personal than usual about his work and life before he became THE Seth Godin. I recommend listening to the whole thing, but I transcribed a few gems for my own notes: