publishing
We Need Fewer Life Coaches and More Life Waterboys
It's been my experience that readers prefer to learn with someone rather than from someone. If you can be there with tool or service that aids in the learning, all the better.
Choose Your Audience
Content is king. But what is a king if there are no subjects? The hey-look-at-me artists never get the right kind of attention, because there's too many of them of sort through. They value “eyeballs” and page views. They put the content ahead of audience. The smart ones
Different
> "Different is better than better.” - Sally Hogshead, author of Fascinate [http://amzn.to/1WAehCG].
Honesty Is Your Competitive Advantage
This is the everyone-is-trying-to-teach-you-something era. The quickest way to make money from this era is to tell people what they want to hear. Package it in as many appealing formats as possible and “launch” it to the masses. Honesty is a much more long-term proposition. It’s about reputation. It’
Seth Godin on Blogging
Quoting Seth Godin has become a cliché, but I can’t help it. This guy really brings it sometimes (plus, he said he loved an early manuscript of my book [http://craftandvision.com/products/a-lesser-photographer], so I know he has good taste). He just appeared on the Unmistakable Creative [http:
If you have a personal website, why do you have it?
> That question leads to more specific questions… What am I trying to get out of this? What’s unique about my story? Do I have anything to say? Why would someone look at this? Why do I want them to look at it? What do those visitors really need
This Sums Up My Book Publishing Philosophy Now
This sums up my book publishing philosophy now.
Please Understand That Book Publishing Is An
> “Please understand that book publishing is an organized hobby, not a business.” — Seth Godin