newsletters - CJ Chilvers (Page 8)

6 Feb 2020

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Don’t personalize. Write like a person.

Every newsletter has a different idea about how you should greet a new reader, and keep in touch with funnel-ized “personalized messages.” I don’t agree with most of them. It’s true, if you’re a business, using a person's name in any email will probably increase

5 Feb 2020

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Recommended: Do Open

If you don't know where to start in creating a newsletter, the book Do Open [https://amzn.to/39gfesV] is what I always recommend. In fact, I give it out to anyone I work with on a new newsletter. It's the perfect, easy-to-read, back-to-basics start for

4 Feb 2020

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Introduce Yourself!

Wondering why email newsletters are starting to introduce themselves with every issue lately? It’s a practice that goes back years, but was recently popularized (and templatized) by Craig Mod in his post, On Being a Good Newsletterer [https://craigmod.com/essays/on_writing_good_newsletters/]. He offers the following

2 Feb 2020

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Define Your Audience

Although you don’t have a say in the make up of your audience on social media, email newsletters give you the freedom of defining your own constraints. What’s the goal of your newsletter? Establishing a better relationship with your existing audience? Growing that audience? Selling a product? Segmenting

1 Feb 2020

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Why You Need a Newsletter in 2020

You are publisher now, whether you asked to be or not. You’re either telling the story of your work and life, or someone else is. Even if you never post anything anywhere on the internet, your life story is being exchanged by companies and governments. At the other extreme,

23 Jul 2019

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I Love Newsletters

It’s no secret. My newsletter [https://www.cjchilvers.com/subscribe] is my favorite creative outlet. What is a secret (to the public) is that for the past few years I’ve been creating and editing newsletters at a big education company. I’ve always wanted to help others with

25 Mar 2019

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Be a Librarian to Your Readers: An Interview with Austin Kleon

Austin Kleon is the New York Times Bestselling author of Steal Like an Artist [https://amzn.to/2U953Cn], a guide to help you “embrace influence, school yourself through the work of others, remix and reimagine to discover your own path.” His follow-up book Show Your Work [https://amzn.to/2UUfDKO]

4 Feb 2019

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Why I Just Unsubscribed 400 of You

The goal of my newsletter is to connect with my readers. It’s a simple, clear goal, but it’s not easy to maintain. Higher open rates on fewer emails are worth vastly more to me than lower open rates on many emails. Because of this, I periodically unsubscribe large

11 Jan 2019

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Craig Mod on What Makes a Good Newsletter

Craig Mod, prognosticator of publishing, recently tweeted [https://twitter.com/craigmod/status/1062225639619551232] about newsletters: > “There's a tendency to over-design newsletters as of late. I think this misses the point, the *power* of a newsletter is from its intimacy. You can design intimacy out of an experience

14 Nov 2018

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The Value of a “Good Old Newsletter”

From Kai Brach [https://click.densediscovery.com/recipients/dd6f7cc0-7dae-460e-8cf6-cc6766b6b381/web_view] , Publisher of Offscreen magazine and the Dense Discovery newsletter: > “Funny enough though, the good old email newsletter is currently experiencing a bit of a comeback. Perhaps as a reaction to the bottomless, anxiety-inducing social feeds, the email sits