newsletters
New newsletter: Issue #253: Begun the newsletter wars have
Why you don’t have to take part [https://mailchi.mp/cjchilvers/issue-253-begun-the-newsletter-wars-have]. Subscribe here [https://www.cjchilvers.com/subscribe].
Further Reading on Newsletters
This is the last post in my month of daily blogging on email newsletters [https://www.cjchilvers.com/daily-posts-newsletters/], so I thought I'd sign off with a recap of the most interesting links to keep you inspired. Articles On Newsletters * How to start your own good newsletter [https:
Examples of Newsletters Doing It Right
I keep a folder of well-designed newsletter examples going back years. Here’s some of my most contemporary favorites. Here’s a great sign-up form from James Clear [https://jamesclear.com]: The copy on this is form (located above the mast for entire site) so well-considered. It’s not “Subscribe,
The Future of Privacy in Newsletters
There's been more momentum towards email privacy in the last month than in the last decade. It's such a strange coincidence that it's all happening while I'm taking a month to blog daily on newsletters. I had prepared all kinds of posts
Ask for testimonials.
If a reader doesn’t actively seek you out, and stumbles upon your newsletter’s subscribe page, the top two questions on their mind will be: 1. What is this about? 2. Why should I care? Answering the first question is copy that you will keep editing for as long
Pick a day, any day.
I recently attended a meeting in which a certain humungous marketing and sales company (which starts with an “S”) was advising our marketing department to send email on Tuesdays and Thursdays because that when people are most likely to open more email in general. I’ve been hearing that advice
Strategize long before you monetize.
I don't want to discourage you, but I want you to realize that for the great majority of newsletters, monetization is byproduct, not the product. I get all kinds of questions about monetizing email newsletters, so I'll make some generalizations and say: don't worry
Meet your subscribers.
If you want engagement, you have to be engaging. Get to know as many readers as possible one-on-one. Skype with them, have conversations on social media, and, yes, meet them in person. I’ve always wondered why it’s considered normal for podcasts to hold meetups, parties, and other live
Automate when it makes sense.
All parts of the newsletter process can be automated, not all should be. Years ago, I use to write essays weeks ahead of time. I'd plug them into Mailchimp and schedule them to go out at regular intervals. When published, the final version of that newsletter (sometimes I&
The Smartest Things Ever Said About Email Newsletters
“To all my talented friends: please think about going back to a simple blog or newsletter that you update at a regular frequency. It would be so nice to meet your thoughts and words and images on your own turf, in a simple, peaceful context again. This site is no