newsletters
You Shouldn't Need to Be Forced to Respect Your Reader
This past week Google decided pop-up ads and newsletter sign-up forms are such a bad experience, they will penalize sites still using them starting in 2017 [https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html] . I've been running newsletters since the 90s. I know they're bad for
Don't Worry About Your "Platform"
You need to have a podcast! You need to be on Snapchat! You need a Youtube channel! You need a newsletter! Why? Fame? Money? I know plenty of famous people (even rock stars) who have less in the bank, fewer prospects and less time for family and friends than people
My Rules of Publishing (for 2015)
1. The blog is the most perfect publishing format ever made for reaching the greatest number of people. 2. It’s never too late to start a high quality blog. There’s very few of them. 3. Email is even better than blogging for attracting high quality readers and keeping
My Experiment with Tinyletter
A few months ago I switched my A Lesser Photographer newsletter [http://alesserphotographer.com/subscribe] over to Tinyletter [http://www.tinyletter.com]. I did it because a smaller experiment I did with it months earlier showed a significant increase in reader response. Plus, it was easier, faster and more fun