marketing
Ask.
You have to ask. It’s humbling. It’s takes guts. But if you need help, you need to ask. If you want customers, you have to ask. The problem is that some businesses ask too much and don’t provide enough value. The heart of content marketing (and just
Be a Lazy Billionaire
I was inspired to start updating my oldest available book, The Van Halen Encyclopedia [https://www.cjchilvers.com/the-van-halen-encyclopedia], by a few great ideas I’ve seen from others over the past month. I thought they might inspire you too. I began by updating the book in real time on
Selling Ideas
We're all trying to sell something, even if it's just our ideas. If we weren't, social media wouldn't exist and neither would the blog, the book or the portfolio. This is why it helps when photographers learn to write and writers learn
Honesty Is Your Competitive Advantage
This is the everyone-is-trying-to-teach-you-something era. The quickest way to make money from this era is to tell people what they want to hear. Package it in as many appealing formats as possible and “launch” it to the masses. Honesty is a much more long-term proposition. It’s about reputation. It’
Seth Godin's Best Business Writing Tip
“My best tip is this: buy a cheap digital recorder. Say what you want to say, as if the person you seek to persuade is standing there, listening. Then type that up. Simplify. Send.” – Seth Godin [http://sethgodin.typepad.com/seths_blog/2011/06/writing-naked-nakeder-than-orwell.html]
Drawing a Blank
Business cards are one-size-fits-all affairs, revealing the same information for total strangers and your best customers. Pre [http://www.youtube.com/watch?v=dogVyJn6MS0]-packaged, pre-designed and pre-determined. What a waste of an opportunity to connect. I’m talking about blank business cards. Marketers often talk about the greater impact