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Newsletters are getting personal

A lot of my advice, especially to small businesses, involves getting more personal in their email newsletters. It remains a struggle to convince some businesses to include real names (not just the brand name), be a little less perfectionist in their designs, and write like a real human. The more

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Create like an Icelander.

What a month! Thanks so much for all the messages about the new book. For everyone who asked: yes, it will be available physically. I’m working on it now. Here are a few of the things I thought were worth sharing in the meantime. 1. Dan Oshinsky of Inbox

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How does it make you feel?

Carlo from The DO Lecture series [https://thedolectures.com]: > “It’s not how it looks, it’s how it makes you feel.” Even though he’s talking about work spaces here, I think this is a sentence we could use to describe anything we create and market — or just

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Perfectly Designed Imperfection

This is the most exciting guitar deign I’ve seen in a while. The design is not optimized for hanging on a wall. It’s (very intentionally) optimized in every way for picking up, plugging into anything and sounding great, playing reliably without constant care and maintenance, throwing anywhere (on

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Why Chaos May Reign in Newsletter Design

My personal newsletter has no set design. It used to. Maybe it should again. But here’s why it probably won’t. My metric for newsletter success [https://www.cjchilvers.com/how-to-measure-your-newsletters-success/] is the replies (relationship building). Some of my metrics for delight in the newsletters I love [https://www.

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A Lesser Photographer Gets a New Cover

I loved the work Daniel Benneworth-Gray [http://danielgray.com] did on the A Lesser Photographer [https://amzn.to/2Z1kGxB] eBook cover, so I asked him to make a version of it for the print book, and now both versions have the same awesome cover design. The new front cover of

A Lesser Photographer Gets a New Cover
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Craig Mod on What Makes a Good Newsletter

Craig Mod, prognosticator of publishing, recently tweeted [https://twitter.com/craigmod/status/1062225639619551232] about newsletters: > “There's a tendency to over-design newsletters as of late. I think this misses the point, the *power* of a newsletter is from its intimacy. You can design intimacy out of an experience