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“Don’t compete with yourself.”
There’s been a lot of great analysis this week of my favorite topic: the fuzzy line between personal and business newsletters. Josh Spector gave some good advice about why creating multiple brands is a trap that only multiplies your work and your readers’ confusion. “If you insist on building
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Do Personal Brands Matter?
Many of you have asked me about the differences between personal and business newsletters, websites, and branding. There must be something in the air, because I’ve seen a lot of content spring up around the subject lately, including from Gary Vee, Seth Godin (in multiple new interviews), and Copyblogger.