We Need New Specs

Speed shouldn’t just be measured in the 100ths of seconds it takes to expose an image, but in the time it takes to get your camera out and capture the moment.

Exposure shouldn’t just be measured in a histogram. It should be evaluated in the ease by which the image can be exposed to right people in the right way to maximize impact.

The design of a camera shouldn’t be evaluated on day one. The mark of a great design is a camera that looks better after years of hard use. A camera acquires hard use, because it hits a sweet spot for its user between constraint and utility (also a part of the design process).

We need new specs.