The Straightforward Solution Is To Present A First

“The straightforward solution is to present a first time visitor with the simplest, most complete overview you can. It’s okay if it’s long, as long as each paragraph builds on the one that came before, and nothing along the way scares me away or bores me. Examples. Clear testimonials with specifics. Yes, that task is straightforward but that doesn’t mean it’s easy. But it’s worth it.”

— Seth Godin