The Benefits of Anonymity

From Dave Lawrence on Steven Pressfield's new book Nobody Wants to Read Your Shit:

"Think about that. All the hard work we put into creative projects, or blog entries, or advertising campaigns – nobody really cares. They have better things to do.

Until they do start to care. But that’s only a fraction.

If no one cares what you do, doesn’t that give you some freedom to do what you want to do?"

This is something I remind myself of all the time. Even the most famous in our circle of interest is unknown to the rest of the world.

All your problems seem so much smaller.

Go ahead and do that weird project you like. Go ahead and move your website or start a new one. Don't worry so much about that small part of your audience who cares about such things.

You only really reach a fraction of the fraction of the people you want, so choose that fraction well.