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For the Best Ideas, Go Without
I just returned from a walk on the beach, jumping in the water, searching for shells with my son. I had nothing on me that couldn’t be underwater in the ocean — pretty much just the clothes on my back. That’s when all the ideas hit me. * The best
How does it make you feel?
Carlo from The DO Lecture series [https://thedolectures.com]: > “It’s not how it looks, it’s how it makes you feel.” Even though he’s talking about work spaces here, I think this is a sentence we could use to describe anything we create and market — or just
MIQ vs MIT
We often hear about how we should write down our Most Important Task (MIT) for the coming day — usually the night before. Setting aside agency, which may have a lot to say about your MIT, I’ve found it way more powerful to have a Most Important Question (MIQ) for
Public Speaking Tip: Get Angry
I know many of you are aware of these videos, but I need to post them for my own archives. They are NSFW at all. One of the most brilliant ways to win over a crowd, and your own fears of public speaking, is to get angry. Anger can often
My ADHD Wearable
That’s how I refer to my Apple Watch. I only take it off once a day to charge for about 30 minutes. The rest of the time it keeps me on track with my schedule, reminders, and messages (from VIPs only — minimal interruptions). It alerts me if my security
You Need 2 Things
Whenever I write copy for a marketing campaign or new product, I ask for two things: 1. Who is the audience? 2. What is the goal of this piece? It’s rare to get a straight answer for both — even from billion-dollar companies (especially from billion-dollar companies). Both are required
How to Get the 3 Things You Want Most
> “There is a wonderful, almost mystical, law of nature that says three of the things we want most — happiness, freedom, and peace of mind — are always attained when we give them to others. Give it away to get it back.” — Basketball Coach John Wooden in Wooden: A Lifetime of