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New Newsletter: Walking in Memphis

Issue 271: Rethinking newsletters, the perfect book cover, and talking VH on YouTube at 2am. Check it out here [https://www.cjchilvers.com/campaigns/view-campaign/9lgxNi4aPZ7WkxKNSiSQ9vGtYR_hKDk-bgG9v0oG_LKhuQja7-pJPz3NOyneMCTVBTWc9oDK7TzwnYsRCt3C6HJ5sSEsurXg] , and subscribe here [https://www.cjchilvers.com/subscribe].

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The Importance of Giving a Shit

This is usually a lesser rule of being a creator, marketer, or human being. It’s almost implied. I’m bumping its status up a bit now. I’ve spent the past month driving through the eastern and southern US. Like many travelers, I was throwing money at businesses for

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Dave or Sammy? Ernie Ball or Kramer?

I stayed up until 2am talking Van Halen with these wonderful gentlemen.

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Marketing Maps Vs. Marketing Plans

Both are needed. Both must change on the fly to fully be realized. But it’s the marketing map that stirs the most inspiration. It’s a look inside the brain of a creator — messy but clear on principle. This is Walt Disney’s from 1957 (via George Mack [https:

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Book Review: Four Thousand Weeks

Four Thousand Weeks: Time Management for Mortals [https://amzn.to/3CZ1xxR] by Oliver Burkeman I have to admit, this is the time management book I probably would have written myself. Is there’s anything better for your time and project management than having someone else write your book for you?

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Take Note

I love this time of year, because as new OSs and devices debut, people who never think about their processes look at what’s new and reconsider how they do…everything. This is where I live year-round. (I’m an overly-analytical person with ADHD, which means I’m extremely detailed

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Can Your Desk Help You Organize Your Thoughts?

This is my new desk. I call my “ADHD desk,” as that was my internal justification for buying something so massive it made a 27” monitor look like an iPad on a stick. So, what’s the big deal? I can write directly on it! No more excuses for not

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Mies van der Rohe Marketing

Have you heard about the latest “trend” in online marketing? It’s not really a trend — good publishers have been doing it all along. But with the recent privacy changes at Apple (and soon many others), online publishers have had to resort to some old-school methods of getting the word

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After, Not Once

When I was a technical writer, one of the first things I learned was the difference between “once” and “after.” We were just creating manuals and procedures, but this one rule was profound and extended way beyond our day-to-day writing. The rule was: never use “once.” “Once” is an imprecise

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The Importance of Your Calendar

A few great quotes from Merlin Mann from this week’s Back to Work podcast [http://5by5.tv/b2w/533]: > “A calendar is a map for your time. A calendar is the decisions you have made about your future. This is the glass that holds your temporal water.” “If