My Rules of Publishing (for 2015)
- The blog is the most perfect publishing format ever made for reaching the greatest number of people.
- It’s never too late to start a high quality blog. There’s very few of them.
- Email is even better than blogging for attracting high quality readers and keeping them.
- The best email publications have a product or service attached with a point of view that gives them direction.
- The death of Google Reader made email a must for any blogger.
- Blogging helps determine what to create when you’re not blogging.
- Publishing is less about money now and more about creating connections that will help you determine your next gig or idea.
- The number of readers is never as important as the quality of readers.
- Smart advertisers know about the importance of quality readers. In lieu of smart advertisers, be your own advertiser.
- Being your own advertiser is always preferable.
- Books are about clarifying your message. They are not about money or reaching new readers.
- Write what you know. Better yet, write what you know and explain how you know it. The point of view creates the story.
- More posts are better than less. A mix of post types and lengths keep the readers’ interest. Not everyone reads the same, but in general my readers prefer short posts.
- Get to the point.
- There’s nothing wrong with link blogging. In fact, if you’re being honest, every blog post is a linked post at heart. People respond to honesty.
- Keep adding to this list.