Meet your subscribers.

If you want engagement, you have to be engaging. Get to know as many readers as possible one-on-one. Skype with them, have conversations on social media, and, yes, meet them in person.

I’ve always wondered why it’s considered normal for podcasts to hold meetups, parties, and other live events, but not newsletters.

I’ve always conversed with my readers, and met them in person. It’s created lifelong readers and genuine friendships.

When you meet readers in person, you get a better understanding of how what you do fits in their world. It shapes the way you publish, as well as what you publish.

Check out the rest of this month’s posts on creating email newsletters.