Have a personality.

It’s easy to replicate a business model. It’s really hard to replicate a personality.

Chances are, whatever your newsletter will be about, there will be many others sharing the same ideas and links. The only thing that separates you is personality.

Be vulnerable. Be honest. Be real.

People are really scared to be those things online, which makes your story (and how you tell it) so unique. It’s also at the heart of what’s entertaining.

Check out the rest of this month’s posts on creating email newsletters.