Ghost Resurrects, Haunts Substack

Ghost has doubled its revenue this year, by focusing on reader/creator experience. From founder John O'Nolan:

“Nobody needs to know what Ghost is. I want people to know the creators that we power, instead.”

This is what platforms like Substack don’t understand. I love the Ghost approach.

It was a pain when I tried to move there last year, but with their newest version, it might be worth a second look.