Freedom Is..

The best books get you to rethink your approach to life, career, country…you name it. Hugh MacLeod’s first book Ignore Everybody was just such a book for me back in 2009. It was the kick in the ass every creativity-driven person deserves at least once.

Today, his newest book, Freedom Is Blogging in Your Underwear, was waiting for me on top of my mailbox. I tore through it in no time. It’s an ode to the platform that brought him fame, fortune, freedom and family (in more ways than one).

There’s something here for photographers to learn. As a group, photographers have been quick to reject the blog as a platform, opting for online galleries, portfolios and sharing services. None of these options helps to tell a story quite like a blog can. None of these options builds an audience like a blog can.

There’s a freedom that comes with being able to fully tell a story and owning your platform. Blogging is due for a resurgence; but only among the smartest of photographers.