Drawing a Blank

Business cards are one-size-fits-all affairs, revealing the same information for total strangers and your best customers. Pre-packaged, pre-designed and pre-determined. What a waste of an opportunity to connect.

I’m talking about blank business cards.

Marketers often talk about the greater impact of hand-written materials when compared to printed materials, yet every marketer I’ve ever met uses highly polished materials to project some kind of professionalism. But is that how you measure professionalism? I measure professionalism by what you’ve done up to now, not what you’ve spent on designers and printers.

Do yourself a favor and buy some great blank business card paper stock and keep a pen handy. When you meet someone, make them feel a little special by taking the time to write out exactly what they need to know. It’s unique. It stands out. It’s powerful.

Of course, offering a solution that isn’t about throwing money at a problem may not ever be popular, but doesn’t that make the solution all the more unique?