Don't call it a newsletter. Don't ask readers to subscribe.

Over the years, unscrupulous businesses have given “subscriptions” and “newsletters” are bad name among many readers.

A good way to combat newsletter fatigue and separate yourself from the crowd is to name your newsletter something more fun, honest, and relatable.

You can own a day, like Sunday Dispatches.

You can own a time, like Morning Brew.

You can own a benefit, like Further or Roden Explorers Mailing List.

A good way to beat subscription fatigue is not ask your reader to “subscribe.” Language like “join us” is more direct and human. They’re joining a tribe, not adding their names to a long list.

Check out the rest of this month’s posts on creating email newsletters.