Commodity Failure: A Rant

I love this. A rant from a professional’s point of view about the commoditization of “average” photography and the importance of creative problem solving in setting yourself apart from the crowd.

“People could give away cars and there’d still be a market for Porsche and Ferrari. And you wouldn’t hear Ferrari complaining about it. Because they aren’t just selling cars; they’re selling sexy, prestige, and the colour red. You still think you’re selling photographs.”