Be a Publisher

Whether you currently label yourself a photographer, a blogger, a podcaster, a writer or even an occasional Twitterer, we’re all publishers now.

I believe “publisher” is a much healthier lens to adopt for looking at our work. It forces us to focus on the end product (the image, the book, the tweet) instead of the trappings of our of niche communities.

It forces us to focus on the part of the process that tends to be the scariest. Finishing and releasing the product of the work can make even the most prolific artist break out in a cold sweat.

It forces us to immediately deal with the decisions about how you want to present that work to the world. Does a third party control your distribution? Or, is it important to you to control the experience?

What do people who like your work value in your in final product and its presentation?

These are the interesting questions now. The world is full of artists. The world is not full of artists who effectively execute and present their ideas to the world.