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Audience First Vs. Product First

CJ Chilvers
CJ Chilvers

Every year (maybe six months lately), creators post about why you should create a products, then build an audience for the product; or build an audience first and create products based on their needs.

It’s a false choice. Reject this premise.

You need both. Both need constant attention. Both lead to business and personal goals.

There are two problems to solve for creators starting out:

  1. No one cares about your products/services yet.
  2. No one knows who you are yet.

Working on one leads to gains in the other, but working on both creates a positive feedback loop.