Add your newsletter link to all the things.

Add it to every social media profile you have.

Add it to every email you write (maybe develop a good PS line or just link it to your name).

Add it to every piece of content you create across any medium.

Still use business cards? Sure, put it there too. I once left 100 cards scattered around a rock concert with a link to a list for my Van Halen book.

Make your newsletter landing page the center of your online universe, because it’s where relationships are built. Add testimonials, social proof, and personality to the page. Be proud of it. Then spread the word.

If you build a newsletter of value, it’s your duty to expose it to as many readers as possible.

Check out the rest of this month’s posts on creating email newsletters.