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CJ Chilvers

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Trust Without Metrics

From Maneetpaul Singh [https://world.hey.com/maneetpaul/why-metrics-are-hurting-creators-6a209d83]: > “Our inboxes are a sacred place. As someone who’s purchased several digital products before, I buy from people I trust. Being thrown into an automated sales sequence is the last thing that builds trust.“ The problem is that it

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MIQ vs MIT

We often hear about how we should write down our Most Important Task (MIT) for the coming day — usually the night before. Setting aside agency, which may have a lot to say about your MIT, I’ve found it way more powerful to have a Most Important Question (MIQ) for

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Public Speaking Tip: Get Angry

I know many of you are aware of these videos, but I need to post them for my own archives. They are NSFW at all. One of the most brilliant ways to win over a crowd, and your own fears of public speaking, is to get angry. Anger can often

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Do subject lines matter anymore?

Yes, but as not much as you’d think from all the advice out there. I see way too many marketers fretting over subject lines that make a 1-2% difference in open rates, when they miss the bigger, more obvious part of an email that can make a 50%+ (these

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My ADHD Wearable

That’s how I refer to my Apple Watch. I only take it off once a day to charge for about 30 minutes. The rest of the time it keeps me on track with my schedule, reminders, and messages (from VIPs only — minimal interruptions). It alerts me if my security

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You Need 2 Things

Whenever I write copy for a marketing campaign or new product, I ask for two things: 1. Who is the audience? 2. What is the goal of this piece? It’s rare to get a straight answer for both — even from billion-dollar companies (especially from billion-dollar companies). Both are required

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How to Get the 3 Things You Want Most

> “There is a wonderful, almost mystical, law of nature that says three of the things we want most — happiness, freedom, and peace of mind — are always attained when we give them to others. Give it away to get it back.” — Basketball Coach John Wooden in Wooden: A Lifetime of

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Perfectly Designed Imperfection

This is the most exciting guitar deign I’ve seen in a while. The design is not optimized for hanging on a wall. It’s (very intentionally) optimized in every way for picking up, plugging into anything and sounding great, playing reliably without constant care and maintenance, throwing anywhere (on

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Seth Godin on Why You Should Start a Podcast

It’s the same reason you should start a blog, newsletter, or any public, creative outlet for yourself. Here’s Seth (from his podcast [https://overcast.fm/+L0YWOn_r4/24:52], of course): > “The middlemen have not yet come along that make it financially feasible for the typical person

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Audience First Vs. Product First

Every year (maybe six months lately), creators post about why you should create a products, then build an audience for the product; or build an audience first and create products based on their needs. It’s a false choice. Reject this premise. You need both. Both need constant attention. Both