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CJ Chilvers

I’m CJ. I make honest and useful books and essays at the intersection of creativity and sanity — an oasis in the creator economy.

I deliver by blog, email, RSS, and your choice of social media.

Recent Posts

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Issue 283: The $200 plastic box opportunity

I have a handful of links for you to check out this time. It’s very old school, but that’s how I like it! The $200 plastic box opportunity Want proof that personal brands still beat corporate brands, even in the AI era? Look no further than this plastic

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The $200 plastic box opportunity

If you ever needed an example of the increasing importance of personal brands in the AI era, I’ve got a whopper.  Over the past few months, I’ve noticed something that construction professionals and jewelry makers on Etsy have in common: they’re always looking out for better ways

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Why it’s 1995 again

Rob Kelly was nice enough to have me on his new podcast, Media and the Machine. Unlike most of the podcasts I’ve been on recently, this one goes deep into my actual job: content strategy for tech companies. Here’s a summary of what’s covered: Why small creators