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Don’t confuse space and time.
How many times have you been told what you should put “above the fold” when creating a landing page or marketing email? It’s become my #1 annoyance with content strategy advice. Over the past 20 years, I’ve seen debates over which elements take priority, how much content can
The Audience Neglect Era
I don’t think we talk enough about how much online publishing has shifted over the years. At a very high level, the biggest shifts I’ve seen went something like this: The Audience Deficiency Era People weren’t online enough. It was the mid-90s — a fun period of
Why the future belongs to independents
It was an honor to be back on Media & the Machine, which has grown to be an un-skippable podcast — usually with guests who are much smarter than me. Rob Kelly puts a lot of work into these episodes – more than any other podcast I’ve been on (even