Newsletters are getting personal
Cold can be beautiful. But this week we’re talking about warming things up. I wrote about the encouraging trend of newsletters getting more personal. I admit, I thought this would start happening a few years ago, but let’s just be glad it’s happening at all! — CJ Elsewhere:
Newsletters are getting personal
A lot of my advice, especially to small businesses, involves getting more personal in their email newsletters. It remains a struggle to convince some businesses to include real names (not just the brand name), be a little less perfectionist in their designs, and write like a real human. The more
Recommended Reading
No one goes north this time of year, so I took a weekend off and headed up north with my son on a road trip to Door County. A whole bunch of new books were released, so the timing was perfect to catch up on some reading. Alex Van Halen’