blogging
Blogs aren’t quite dead yet.
According to long-time content strategist (and 2025’s YouTube viral breakout) Pat Flynn, SEO is dead. According to newsletter guru Matt McGarry, ad-based newsletters are dead. So, what’s alive? If you’re an AI company, it’s the lowly blog. According to NP Digital, blog posts are the #1
Revenge of the Essayists
I was wrong. In my last post, I explained where the biggest companies were going with AI, on the backs of creators. But I assumed the biggest corporations in the world had legal teams that understood the basics of creators’ rights under the law. But Microsoft proved me wrong this