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Long Form = Long Term
I’ve been writing a lot about AI lately for big tech companies. I don’t think any of it would surprise you anymore, except for the reverberations. Every Friday I see news releases about thousands being laid off in content-related business, while I hear nothing but great things about
Why I went back to buying CDs (and you should too)
I blame David Lee Roth. A few years ago, the final studio album from Van Halen disappeared from streaming services. No one knew why. Even Wolfgang Van Halen didn’t know why at first. Then, in an interview much later he said, “I hope people who like it have a
Create like an Icelander.
What a month! Thanks so much for all the messages about the new book. For everyone who asked: yes, it will be available physically. I’m working on it now. Here are a few of the things I thought were worth sharing in the meantime. 1. Dan Oshinsky of Inbox
Read an Excerpt from Principles for Newsletters
Dan Oshinsky of Inbox Collective was nice enough to feature 15 of the 49 lessons in my new book today. I really love the community Dan has fostered around newsletters. Make sure to subscribe to his newsletter – the newsletter of record for newsletter publishers.
Behind-the-Scenes: Principles for Newsletters
First, thank you to everyone who bought the new book over the past few weeks. After just one email, around 3% of you immediately bought the book — not clicked on — bought. That’s huge. Thank you so much! Like any book, there’s bound to be questions about the choices
Principles for Newsletters
My new book, Principles for Newsletters, condenses the most important lessons I’ve learned from 37 years of newsletter publishing down into 49 short principles. There's no fancy launch, special editions, courses, or workbooks. Just $5 for the ebook in every popular format. Square deal. WARNING! This book