Give It Away

Tim O'Reilly explains on when it makes sense to give your product away. This is another reason to blog/tweet/instagram/share anywhere with regularity:

"The less people are aware of you, the better idea it is to give your product away. A lot has to do with the ratio of possible consumers of the free product who might be converted to paying customers to the total market size. If I have awareness with .01% of the target market, giving copies away to raise awareness to 10% of the market, where 10% of those might convert (1% total) is a good deal. But if I have awareness with 60% of the target market, and give my product away, with a 10% conversion rate, I’ve lost a great deal.”