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CJ Chilvers

I’m CJ. I make honest and useful books and essays at the intersection of creativity and sanity — an oasis in the creator economy.

I deliver by blog, email, RSS, and your choice of social media.

Recent Posts

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The best things in life don’t scale.

The best things in life don’t scale. I wrote this past week about how the same is true in marketing. I’ve come up with a list of examples since writing that post, but I’d love to hear yours. Feel free to respond and I’ll share the

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Do shit that doesn’t scale.

I get questions from marketers all the time about what to do as more and more of their work is eaten by AI. They see their clients happy with AI content, even if conversion rates and sales go way down. Why? The amount of cost-cutting involved is so massive, the

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Blogs aren’t quite dead yet.

According to long-time content strategist (and 2025’s YouTube viral breakout) Pat Flynn, SEO is dead. According to newsletter guru Matt McGarry, ad-based newsletters are dead. So, what’s alive? If you’re an AI company, it’s the lowly blog. According to NP Digital, blog posts are the #1